For Brands

Calculate your newsletter sponsorship ROI.

See what a newsletter sponsorship program with Wellput could deliver for your brand. Pick your objective: leads, sales, and engagement run on our recurring performance model, while awareness and traffic run as a Flight for reach and clicks focused on a specific event or timeframe.

Guided Wellput campaign calculator. Pick an objective: leads and sales run on the Discovery to Optimized performance model and project CPA and ROAS; awareness, traffic, and engagement run as a Flight and project qualified impressions and clicks.

1

Who are you trying to reach?

You tell us who your audience is and we match you up with relevant premium and niche newsletter titles. We make your campaign available to those newsletters, and publishers choose the campaigns they believe will resonate with their audience. Pick a category to see the kinds of newsletters that are available.

2

What is your goal?

Pick what this campaign is for. Leads, sales, and website engagement run on our performance model, priced to hit your CPA or ROAS goal. Awareness and traffic run as a Flight, a reach campaign placed across newsletters matched to your audience for a moment.

$
3

What is your monthly budget?

Where a single premium placement at rate card can run into five figures for one send, Wellput caps each newsletter test at a fraction of your budget so no single newsletter spends the majority of your budget. This increases our likelihood of finding viable newsletters. The same spend for a single premium placement at rate card lets you test 30 or more newsletter audiences.

$
Volume note:
4

Set your max CPC

You pay per click, not per send, and the max CPC is the ceiling we will ever pay. Our dynamic pricing allocates rates up to that ceiling based on each newsletter's performance and relevance, so your average CPC usually lands well below the max.

$
5

What converts when you test a new audience?

When you first test a content publisher, what conversion rate do you typically see from the clicks it sends? This is your Discovery starting point, before optimization. We also use the value of a converted customer to translate conversions into revenue.

%
$

How Discovery becomes Optimized

We find what works before the conversions arrive. One sponsorship sends too few clicks to judge a newsletter on sales alone, which is why niche audiences usually get cut too early. Wellput reads full funnel signals, starting with landing page engagement: CTA clicks, second page views, and time on site, to spot winners early and drop the losers faster. Test more, waste less.
Spend shifts to the winners, automatically. As newsletters prove viable, more of your budget moves from Discovery into optimized spend, concentrating on the audiences that convert at CPC rates designed to hit your goal on average. We optimize creative along the way and layer in premium publishers for reach and for recognition in the high authority environments buyers now research through AI.
5

How Flight reaches your audience

Reach a qualified audience for a moment. Flight places your message across a curated set of newsletters matched to your audience, built for a product launch, promotion, or seasonal push. You pay per click, so you only pay for readers who engage, and a full multi newsletter campaign is ready in about two weeks.
%

We use this to estimate qualified impressions from your clicks. A typical newsletter sponsorship runs around 0.2 percent.

Your six month projection

Newsletters tested

–

over six months

Viable audiences found

–

–

Optimized spend by month 6

–

of monthly budget

ROAS by month 6

–

–

CPA by month 6

–

–

Total revenue

–

–

Budget shifts from Discovery to Optimized

Discovery spend Optimized spend
Monthly Discovery and Optimized spend.

Blended performance against your goal

Wellput, full funnel signals Traditional, bottom funnel only Your goal
Blended performance against goal.

Month by month

MonthDiscovery / OptimizedNewsletters testedConversionsBlended CPABlended ROAS

Your Flight projection

Qualified impressions

–

audience matched reach

Clicks to your page

–

readers who engaged

Newsletters activated

–

matched to your audience

Average CPC

–

–

Effective CPM

–

cost per 1,000 impressions

You pay for

Clicks

impressions come at no added cost

On a Flight, you only pay when a reader clicks. The impressions above are the qualified reach your message earns across newsletters matched to your audience, and they come at no added cost on a per click model. Flight is built for a defined moment and starts at a 5,000 dollar budget.
7

Where would the clicks land?

Share your landing page and we will review it for conversion and show you where a few changes could lift results. We will also install the Wellput pixel so every click and conversion is measured from day one, which is what makes the optimization above possible.

Get a proposal

These figures are an estimate based on your inputs and typical Wellput campaign patterns, not a guarantee of performance. Your proposal will include audiences matched to your brand and the terms of a campaign.

Let's find the premium audiences that convert for your brand.

Share your landing pages, performance goals, target audience, and past and current sponsorships. We will put together a proposal with examples of premium and niche audiences that fit.

Get a proposal How Wellput works