Newsletter sponsorship platform
The managed layer for newsletter sponsorships.
Wellput is a managed platform where brands run newsletter sponsorships on a cost-per-click model, and publishers monetize their inventory with quality brands at premium CPC rates.
For brands
Reach engaged readers, pay per click
Run across premium and vetted niche newsletters on a dynamic CPC model and shift budget toward what performs.
See how it works for brands ›
For publishers
Monetize your inventory with quality brands
Choose which campaigns you run, earn premium CPC rates, and keep formats your readers trust.
See how it works for publishers ›Brands reaching highly engaged newsletter audiences.
Whether the goal is customer acquisition or wide reach for a big moment, these brands run their campaigns through Wellput.
For brands
Borrow reader attention, loyalty, and influence
- Pay only when a reader clicks. A dynamic CPC model puts your spend on outcomes, not impressions.
- Test across vetted inventory. Start low risk across premium editorial and targeted niche newsletters.
- Cut weak performers early. Early engagement signals surface them before spend is wasted.
For publishers
Revenue from quality brands, on your terms
- Choose your campaigns. You decide which advertisers run in your newsletter.
- Premium CPC rates. Earn more from engaged, qualified audiences.
- Clean native formats. Ad placements your readers trust, managed end to end.
Premium and niche publishers, one managed service.
The Wellput network spans 1,000+ newsletters. A few of the premium and niche titles brands reach through us:
Questions
Newsletter sponsorships, answered
What is a newsletter sponsorship? +
A newsletter sponsorship is a paid advertising placement inside an email newsletter, where a brand pays the publisher to feature its product or message to that newsletter's subscribers. Placements range from a short native mention to a full dedicated send, and pricing can be a flat rate, a cost per thousand opens, or a performance basis such as cost per click.
How does Wellput price sponsorships? +
Wellput prices placements on a dynamic CPC model, so brands pay for the clicks a placement delivers rather than a fixed sponsorship fee. This moves the risk of an underperforming placement off the advertiser and toward measurable outcomes.
How does Wellput optimize performance? +
Campaigns often need significant click volume before a brand can judge whether a placement is working toward its lower-funnel goal, which can waste spend. Wellput captures early engagement signals, identifies weak performers sooner, and shifts budget toward optimized spend on viable newsletters.
What newsletters can brands sponsor? +
Wellput offers access to both premium editorial newsletters with large engaged audiences and targeted niche newsletters, vetted for brand safety. Brands can run across both depending on whether the goal is reach or performance.
How do publishers earn with Wellput? +
Publishers choose which advertiser campaigns to run, earn premium CPC rates from engaged audiences, and place clean native ad formats that readers trust. Wellput manages the brand relationships and campaign setup so publishers can simply place the sponsored content in their newsletter and get paid for the clicks they generate.