Who we are
Our mission is to create successful connections between brands, newsletters, and the readers who trust them.
Our team
The people behind Wellput
Craig
- Wellput is Craig's 6th company
- Sold Traverse to DMS in 2022
- Former chairman of the IAB Email Committee and board member at LiveIntent
- Favorite place to take a conference call: Blackcomb Glacier in Whistler, BC
Sam
- Lives in sunny Seattle, WA
- Wellput is his third co-founded company
- Loves good food, live music, and getting lost in the woods
Andrew
- Digital nomad
- Wellput is the third company he has co-founded
- Sold LeadSpend to Experian in 2013
- Loves Burning Man, skateboarding, and cats
Sammi
- Las Vegas native turned San Diego beach girl, living on Sail Bay with her slightly unhinged cattle dog, Sasha
- Plays on two beach volleyball teams and takes the games just seriously enough
- Will travel almost anywhere for a good country music concert
- Could happily eat Mexican food or sushi any day of the week
Nolan
- Based in Málaga, Spain, and after 10+ years of speaking Spanish, still doesn't quite understand what "ahora" means
- Plans trips around food and fits the sightseeing in between
- Plays guitar and spends much of his free time recording and experimenting with music production
Atharva
- Based in Pune, India
- Happiest on a hiking trail
- Road trips are his favorite escape
- Sports fan on and off the field
Ankita
- Based in Pune, India
- Anki is a water baby who is happiest with her toes in the sand and the sound of the waves nearby
- Loves all things fashion and styling and enjoys putting together effortless looks
- When she's not keeping track of campaigns, she's usually planning a getaway or finding inspiration in the latest style trends
Abhijit
- Based in Pune, India
- Comes with a knack for diving deep and figuring things out inside-out
- Naturally tech-savvy and driven by curiosity, loves understanding the why behind everything
- Off-duty, you'll find him on a cricket field or riding out on his bike
- Proud cat dad with a fun-loving, easygoing vibe
How we work
We use technology to simplify the workflow, enable creative collaboration, and reduce risk in email newsletter sponsorships.
We are guided by curiosity, transparency, fairness, and a desire for authentic connections with our co-workers, our clients, and our partners.
Curiosity
Transparency
Fairness
Authentic connections
Want to work with us, or join us?
Whether you are a brand, a publisher, or looking to join the team, we would like to hear from you.