Scale smarter with newsletter sponsorships that perform.
We make it easy to test, optimize, and scale across high-performing newsletters—without the risk, complexity, or spreadsheet gymnastics.
Automated distribution. Built-in controls.
Publishers reserve your campaigns through Wellput’s dashboard—so you get performance at scale, without overdelivering or overspending.
🧠 Why Newsletter Sponsorships Work
Because attention is the most valuable currency in marketing.
In today’s noisy digital world, your brand has milliseconds to earn attention.
Newsletter sponsorships flip that script.
They give you a calm, trusted, distraction-free space to tell your full story.
Readers opt in. They engage on their terms.
And they trust the voice delivering the message.
That’s why performance marketers are shifting budgets toward newsletters.
“Wellput has connections with hundreds of the best newsletter writers. Working with them has introduced Masterworks to a large, engaged audience, while detailed endorsements from these writers move people from awareness to consideration and, ultimately, sales over time. Their data-driven approach and unique CPC pricing model significantly reduce our risk. They’re a great partner for Masterworks, and we’re looking forward to expanding our work together.”
If you believe attention drives outcomes, newsletters are the smartest place to show up.
🎯 Why Wellput
Newsletter sponsorships are powerful—but making them work as a performance channel is hard.
The value is clear: newsletters let brands tell their story in a trusted voice, to a targeted, engaged audience, in a distraction-free environment. But turning that into consistent, scalable performance? That’s the challenge.
“💥 Only 2 out of 10 newsletters you test will meet your performance goals at CPC rates a publisher will accept.”
💡 That’s why we built Wellput.
We make it low-risk to test lots of targeted, high-quality newsletters—and easy to scale the ones that deliver.
✅ Dynamic CPC pricing. You only pay for performance. No $50k one-shot gambles.
✅ Optimized testing strategy. We keep budgets tight until results are proven.
✅ Creative + campaign management. We do the work—so you can focus on results.
✅ Data-driven scaling. When we find winners, we double down with optimized CPCs and larger distribution.
No more expensive guesswork. No more test-and-hope. Just performance you can prove—and scale.
🌐 The Wellput Network
We work directly with hundreds of high-performing newsletters and have distribution access to tens of thousands more through partners like Kit.
🎯 Whether you’re targeting B2B decision-makers, e-comm shoppers, finance nerds, or crypto maximalists—we’ve got newsletters for that.
Some of the newsletters in our network:
Morning Brew • The Hustle • Milk Road • 1440 • The Daily Upside • The Peak • Dense Discovery
We test broadly, find fit, and scale smart—with full campaign management built in.
🔄 How It Works
Newsletter sponsorships, with structure, not stress.
Step 1: You tell us your audience + goals
We align on who you're targeting, what outcomes matter, and the maximum CPC rate.
Step 2: We test strategically
We make your campaign available to a curated group of newsletters and manage spend tightly to limit risk and identify winners fast.
Step 3: We scale what works
Only the top-performing newsletters—those that can achieve your goal at optimized CPC prices—get more budget.
It’s efficient, transparent, and built to scale performance, not burn test budgets.
Ready to scale with newsletters your audience already trusts?
Let’s get your first campaign live.
Or reach us at: sales@wellput.io