For Publishers

More sponsorship revenue, on your terms.

Wellput gives your newsletter access to exclusive, high-quality campaigns priced on performance. You choose what runs, keep control of what your audience sees, and earn more from inventory you already have.

Join the waitlist See how it works

Wellput works with US newsletters that have 20,000+ subscribers. Not there yet? Join the waitlist and we'll reach out when you hit it.

How it works

Getting started is simple

1

Apply to join

Tell us about your newsletter and audience. We review it for fit with our brand campaigns.

2

Browse and reserve

Get matched with campaigns curated for your audience, and reserve the offers you believe will convert.

3

Add creative and earn

Drop our creative into your newsletter, send, and earn on a CPC as your audience engages.

Why publishers choose Wellput

Revenue from quality brands, without giving up control

You stay in control

Choose which campaigns run in your newsletter and approve everything before it sends.

Quality, vetted sponsors

Access exclusive brands your readers can trust, not random affiliate offers.

No undercutting your direct sales

Fill unsold inventory with quality demand without competing with the direct deals you already run.

Nothing sits idle

Turn unsold placements into revenue, and generate learnings on what resonates with your audience.

How rates are set

Your audience sets your rate. Performance raises it.

Wellput prices placements on a dynamic CPC, so your rate is not a fixed number negotiated once. It moves with what your readers actually do. When your audience engages and converts, your CPC rises and you earn more from the same send. When engagement is weak, the rate reflects that.

Engaged audience
CPC rises
Weak engagement
CPC falls

This is why quality newsletters do better on Wellput than on networks that pay a flat rate regardless of engagement. Nobody is subsidizing underperforming newsletters, so the publishers who deliver real attention capture the value they create.

"There is a lot more variety and quality sponsors than other ad networks I've used in recent months. My newsletter is at the in between stage right now, at 26K subscribers, not large enough to command sizable direct deals but not so small that we'd risk burning our reputation with random affiliate offers. Wellput's variable CPC is perfect at this stage, as it rewards strong performance and helps me figure out which offers resonate best with my audience."
Tyler O'Shea, Founder, Joker Mag, Home of The Underdog

Questions

Publisher questions, answered

How do publishers get paid on Wellput? +
Publishers earn on a dynamic CPC basis, paid for the clicks their placements deliver. You reserve the campaigns you want from the portal, add the creative to your newsletter, and earn based on how those placements perform.
What size does my newsletter need to be? +
Wellput currently works with publishers running newsletters with 20,000 or more subscribers. If you are not there yet, join the waitlist and we will reach out when your list reaches that size.
Will Wellput undercut my direct sponsorship sales? +
No. Wellput is designed to fill unsold inventory with quality brands without competing with your direct deals. You choose which campaigns run and keep control of your newsletter and your audience.
How does dynamic CPC work for publishers? +
You earn per click rather than a flat fee, and the rate is dynamic rather than fixed. Wellput adjusts your CPC based on how your audience actually engages and converts. Newsletters with highly engaged audiences see their rates rise over time and earn more from the same send. Newsletters with weak engagement see rates fall. Your rate is set by your audience, not negotiated once up front.
Can my CPC rate go up over time? +
Yes. That is the point of the model. The best performing publishers get paid more. As your placements prove they drive real engagement and conversions, your rate rises, so the value you create comes back to you rather than being averaged away across the network.

Keep control. Make more.

Get access to exclusive campaigns and turn your existing inventory into performance-based revenue.

Join the waitlist See how it works