Crafting a Newsletter Pitch Sponsors Can't Ignore
You’ve built the audience. You’ve earned the engagement. You may have even run a few successful sponsorships.
Now it’s time to elevate your newsletter and perfect your pitch.
Cold outreach can feel like shouting into the void. But with the right pitch and a media kit that does the heavy lifting, you can turn cold leads into paying sponsors.
Here’s how to make your outreach stand out, and what your media kit needs to seal the deal 👇
Start With the Right Targets
Before you send a single email, make sure you’re reaching out to the right companies.
Here’s how to narrow your list:
Look at past sponsor performance. What industries or offers resonated with your audience?
Use that data to define your ideal sponsor profile: industry, price point, customer type
Search LinkedIn for similar companies, and target senior marketers (Head of Growth, Digital, or Affiliate Marketing, for example)
Then lead with proof:
Share performance data from similar brands, and testimonials from past brand sponsors
Include links to past editions with comparable sponsors
Highlight your average unique clicks on sponsored content (not just CTR)
This shows you’re offering more than ad space. You’re offering a tested path to ROI.
What to Include in Your Media Kit
Lose the PDF. Use a live webpage that’s easy to update and link to. Plus, you can add the link to the end of each newsletter with a simple “advertise with us” call-to-action.
Here’s what to include:
1. Newsletter Overview
Name, description, and signup link
Your background as a publisher (with a photo)
A short, compelling summary of what makes your newsletter unique
2. Audience Demographics
Age, gender, location, job titles, income (if available)
If you don’t have this data, run a quick reader survey
3. Engagement Metrics
Subscriber count and growth over time
Average open rate and click rate
Most importantly: average unique clicks on sponsored content
4. Placement Options & Pricing
Sponsorship formats (e.g., title sponsor, secondary sponsor, text links)
Specs for each (word count, image guidelines, etc.)
Estimated unique clicks per format
Clear pricing (or at least a range)
5. Social Proof
Testimonials from past sponsors
Case studies with anonymized performance data
Retention rate for repeat sponsors
6. Contact Info
Make it easy to reach you. Include your email and a Calendly link if possible
Want to skip the cold outreach entirely?
That’s where Wellput comes in.
We help publishers connect with pre-vetted brands that already value newsletter sponsorships. No chasing. No guessing. Just better matches and better results.
👉 Want to get matched with sponsors who are already looking for newsletters like yours? Try Wellput today. It’s free to join, and there’s zero commitment.
