Google Ads Are Getting Pricier. Time to Look Elsewhere.
Another year, another price hike.
If holding your ad spot feels more expensive lately, that’s because it is.
Google search ad costs have gone up again.
Cost-per-click is climbing, competition is tightening, and what used to be reliable ROI is now a moving target.
So it’s no surprise that more marketers are looking elsewhere.
Specifically, toward a channel that doesn’t spike your costs every quarter, and still delivers focused, high-intent attention: email newsletters.
The Difference
The cost of search ads is going up across the board. Meanwhile, email newsletters remain one of the most stable, predictable channels out there.
Search Ad Costs: Search advertising costs have increased year-over-year for the past five years, with the trend continuing into 2025.
Costs Per Click: The average click is up nearly 13% from last year. Some industries were hit harder than others, with beauty and personal care up 60% and education and instruction up 42%.
Newsletter Stability: Email marketing platforms typically offer fixed tiered pricing based on subscriber count, and these rates have remained consistent over the years.
Why Marketers Are Turning to Newsletters
As search ad costs rise, newsletters are emerging as a cost-effective and reliable channel for reaching engaged audiences. Yes, the pricing is stable, but there’s more to it.
Engaged Audiences: Subscribers have opted in to receive content, indicating a higher level of interest and engagement compared to general search traffic.
Brand Safety: Newsletters provide a controlled environment, reducing the risk of brand misplacement or association with inappropriate content.
Direct Communication: Newsletters offer a direct line to the audience, free from the noise and competition of search engine results pages.
Make the Shift with Wellput
With search ad costs climbing, newsletter sponsorships offer a steady, cost-effective alternative.
At Wellput, we connect brands with high-quality newsletters that reach engaged and targeted audiences.
Ready to explore the benefits of newsletter sponsorships?
