Stop Competing with the Scroll
We track screen time like it’s a sign of productivity.
But most of that time is spent tapping, scrolling, refreshing, and zoning out. It’s not attention. It’s inertia.
Now think about the inbox.
People check their email with intention. They’re not just killing time. They’re catching up, making decisions, and acting on things that matter.
That’s where your brand should be: in email newsletters. Just a direct line between the writer and the reader, no interference.
Why Inbox Time Is More Valuable Than Screen Time
It’s not just that people see your message. It’s how they see it.
The inbox creates a different context, more deliberate, more personal, and far less chaotic than social feeds or ad-packed websites.
✔ Purposeful Visits: People open their inbox with a task in mind. That mindset makes them more receptive and more likely to engage with content that feels relevant.
✔ Minimal Distractions: There’s no autoplay, no endless scroll, no pop-up fighting for attention. It’s just the reader and the message.
✔ More Time, More Focus: Studies show people spend longer with emails than they do with most other types of content. That extra time makes a difference.
Why Brands Earn More Attention in Newsletters
You’re not competing with viral dances, memes, or headline bait. You’re sharing space with trusted content in a quiet, direct channel.
🔹 Emails Are Intentional: Social media is designed for distraction. Email is designed for clarity. Your brand shows up when someone’s ready to focus.
🔹 The Right Headspace: People read newsletters when they’re in the mood to absorb, not just swipe. That leads to better engagement and better recall.
🔹 Deeper Reading Means Deeper Impact: When someone spends two, three, or even five minutes with a newsletter, your sponsorship has room to make a real impression.
The Numbers Back It Up
People treat their inbox differently, and the results reflect it.
Most Impactful: 50% of US B2B marketers say that email marketing has the biggest impact of all the channel strategies, while only 33% said it was social media.
More Personal: 72% of Gen X, 64% of Millennials, and 60% of Gen Z consider email the most personal channel to receive brand communications.
Consistent readers: 58% of users check their email before they check out social media or the news.
Show Up Where Attention Is Real
The best time to reach someone isn’t when they’re scrolling mindlessly. It’s when they’re paying attention on purpose.
That’s what makes newsletters such a valuable space for brands, they command focus.
At Wellput, we connect brands with newsletters that show up in those moments.
Trusted senders. Intentional audiences. Real time spent.
If your brand needs more than a flash of visibility, we’ll help you find the inboxes where attention actually lives.
