The Safe Way to Be Seen
We’ve all been there.
You open a website and get hit with a wall of privacy notices and tracking opt-ins before you can even see the content.
It’s not a conversation, it’s a tradeoff.
Now think about email newsletters.
You subscribe to newsletters. Invite them in. Open them on purpose. Read them when you’re ready.
That’s where your brand belongs: not vying for attention in a crowded space, but welcomed in the inbox, a space that’s opt-in and controlled.
Why Email Is the Cleanest Way to Reach Real People
In a world where privacy matters more than ever, newsletters offer something rare: full permission.
✔ No Surveillance Required: You don’t need to track, follow, or retarget to reach the right people. They’ve already opted in.
✔ Respect by Design: The newsletter is one of the few places on the internet where the user experience is built around consent.
✔ Message Without Metadata: Your sponsorship shows up with clarity, not surrounded by data collection and behavioral predictions.
Why Brands Look Better in Privacy-First Channels
Being where your audience is matters. But so does how you show up.
🔹 The Medium Matches the Message: If your brand values transparency, you don’t want your message sandwiched between third-party trackers and algorithmic guesswork.
🔹 People Trust What They Choose: Email subscribers asked to be here. That baseline trust carries over to your message.
🔹 No Need to Sneak In: Sponsorships in newsletters don’t have to trick anyone into looking. They show up where people are already paying attention.
The Numbers Back It Up
As privacy concerns grow, consumers are gravitating toward channels that respect their data. Email newsletters stand out as a trusted medium.
Preferred Channel: 60% of consumers prefer to receive promotional messages and updates via email.
Safest Place: Many popular websites are sharing user data with an extensive number of companies, with some sites disclosing that they share data with over 1,000 advertising partners.
Distrust in Cookies: 63% of consumers worldwide think companies aren't honest about how they use their personal information, and nearly 48% have stopped purchasing from companies because of privacy worries.
Consistent Readers: 93% of people use email every day.
Show Up Where Privacy Is Respected
Sponsoring newsletters isn’t just smart, it’s respectful.
You get to show up in a space where the reader is in control, the message is welcomed, and trust isn’t sacrificed for reach.
At Wellput, we help brands align with newsletters that operate with permission, not pressure.
It’s not about targeting people—it’s about being invited in.
