Craig Swerdloff 9/15/25 Craig Swerdloff 9/15/25 The Changing Landscape of Digital Ads: Why Email Sponsorship is Essential Read More Craig Swerdloff 9/4/25 Craig Swerdloff 9/4/25 How to Train Your Audience to Click on Sponsors - Without Hurting Sponsor Performance Read More Craig Swerdloff 9/4/25 Craig Swerdloff 9/4/25 Why Newsletter Readers are More Likely to Engage with Sponsors Read More Craig Swerdloff 8/21/25 Craig Swerdloff 8/21/25 Attention Isn’t Enough: How Newsletters Transform Interest into Action Read More Craig Swerdloff 8/21/25 Craig Swerdloff 8/21/25 Why Sponsors Leave After One Issue (and How to Keep Them) Read More Craig Swerdloff 8/14/25 Craig Swerdloff 8/14/25 Why Email Newsletter Sponsorships Have Better Conversion Rates Read More Craig Swerdloff 8/14/25 Craig Swerdloff 8/14/25 The Anatomy of a High-Performing Newsletter Read More Craig Swerdloff 8/7/25 Craig Swerdloff 8/7/25 What Sponsors Actually Read in Your Media Kit Read More Craig Swerdloff 8/7/25 Craig Swerdloff 8/7/25 Leveraging Trust in Email Sponsorships for Long‐Term Brand Building Read More Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 The Underrated Power of Focused Attention in Newsletters Read More Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 Attention Doesn’t Equal Invitation Read More Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 Why Your Open Rate Doesn’t Matter to Advertisers (And What Does) Read More Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 The truth about newsletter CTR (and how to boost yours) Read More Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 Google’s New Tool that Boosts Publisher Revenue Read More Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 How to Align Your Brand with Newsletters for Maximum Impact Read More Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 When Search Traffic Craters, What Happens to the Digital Advertising Industry? Read More Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 What Makes Newsletter Audiences Click: Insights for Advertisers Read More Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 The Calm in the Content Storm Read More Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 Building Long-Term Sponsor Relationships: Strategies for Retention and Upselling Read More Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Why Newsletter Readers Trust Brands That Support Their Content Read More Newer Posts Older Posts
Craig Swerdloff 9/15/25 Craig Swerdloff 9/15/25 The Changing Landscape of Digital Ads: Why Email Sponsorship is Essential Read More
Craig Swerdloff 9/4/25 Craig Swerdloff 9/4/25 How to Train Your Audience to Click on Sponsors - Without Hurting Sponsor Performance Read More
Craig Swerdloff 9/4/25 Craig Swerdloff 9/4/25 Why Newsletter Readers are More Likely to Engage with Sponsors Read More
Craig Swerdloff 8/21/25 Craig Swerdloff 8/21/25 Attention Isn’t Enough: How Newsletters Transform Interest into Action Read More
Craig Swerdloff 8/21/25 Craig Swerdloff 8/21/25 Why Sponsors Leave After One Issue (and How to Keep Them) Read More
Craig Swerdloff 8/14/25 Craig Swerdloff 8/14/25 Why Email Newsletter Sponsorships Have Better Conversion Rates Read More
Craig Swerdloff 8/14/25 Craig Swerdloff 8/14/25 The Anatomy of a High-Performing Newsletter Read More
Craig Swerdloff 8/7/25 Craig Swerdloff 8/7/25 What Sponsors Actually Read in Your Media Kit Read More
Craig Swerdloff 8/7/25 Craig Swerdloff 8/7/25 Leveraging Trust in Email Sponsorships for Long‐Term Brand Building Read More
Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 The Underrated Power of Focused Attention in Newsletters Read More
Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 Why Your Open Rate Doesn’t Matter to Advertisers (And What Does) Read More
Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 The truth about newsletter CTR (and how to boost yours) Read More
Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 Google’s New Tool that Boosts Publisher Revenue Read More
Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 How to Align Your Brand with Newsletters for Maximum Impact Read More
Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 When Search Traffic Craters, What Happens to the Digital Advertising Industry? Read More
Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 What Makes Newsletter Audiences Click: Insights for Advertisers Read More
Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 Building Long-Term Sponsor Relationships: Strategies for Retention and Upselling Read More
Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Why Newsletter Readers Trust Brands That Support Their Content Read More
