Vinovest is democratizing fine wine and whiskey investing — an asset class long reserved for the ultra-wealthy.
Founded by Anthony Zhang, Vinovest is an alternative-investing platform that brings a whole new meaning to “liquid assets” — rare wine and whiskey. In less than four years it has amassed more than $100M in assets under management, 150,000+ registered users, and clients in 40+ countries.
Reach affluent investors in the moment they’re open to new ideas.
For a sophisticated, affluent audience, social platforms serve brand awareness — but readers tune the ads out. Vinovest needed presence in the moments its customers are genuinely eager to digest new ideas or try new products: while reading their favorite newsletter.
Niche newsletters let Vinovest tailor the offer to the specific needs of a well-defined subset of its target audience — precision that broad, lower-funnel channels can’t match.
A small team, and no time for tactical busywork.
“We are confident Wellput will find the best newsletters, secure tests, identify high performers, and optimize rates to hit our performance goals.” Negotiating rates and dates, sourcing partners, and vetting them isn’t the best use of a lean marketing team.
Wellput surfaces the best-fit newsletters and secures the tests — no partner hunting or vetting for Vinovest’s team.
Structured testing across 60+ newsletters separates the winners from the rest — efficient discovery at scale.
Rates are optimized against Vinovest’s performance goals — hitting CPA targets while maintaining a positive ROAS.
Efficient discovery, hitting targets from the start.
Wellput is the only company able to provide efficient discovery and scale for newsletter sponsorships.
“Alternative investing is one of our strongest advertiser segments. Newsletter sponsorships ensure a prospect is well-educated on the investment opportunity — and therefore more likely to convert.”
Email newsletter sponsorships, made simple and effective.
Schedule a call with Craig Swerdloff, Wellput’s CEO, to explore this channel for your brand.
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