Comparison
Wellput vs Linkby
Linkby delivers pay-per-click editorial coverage on premium news and lifestyle publishers: you set a click price and a budget, and publishers write article-style content about your brand. Wellput places sponsorships inside newsletters, managed and optimized for you, on a dynamic CPC. Both charge on clicks, so the real differences are the format, who runs the campaign, and whether anyone is optimizing it at all.
How Linkby works
You submit a brief and a market region, then choose from a network of premium publishers, many of them news and lifestyle titles. A publisher opts in and writes editorial-style content that fits the brief, and campaigns can go live within a few days. You set the cost per click and a total budget, publishers have a minimum allocated budget they can earn against, and you pay only for the clicks delivered up to your cap. That is where Linkby stops. It delivers the clicks you paid for to the spec you set. Whether those clicks were any good, and what to change if they were not, is left to your own analytics. There is no performance loop on Linkby's side.
How Wellput is different
Wellput's format is the newsletter sponsorship, a native placement in front of a subscriber base, rather than a press article on a publisher's site. It is managed rather than self-serve: you share your goals and landing pages, and Wellput plans, places, and runs the campaign across matched premium and niche newsletters. And unlike Linkby, someone is optimizing it. Wellput instruments the funnel and reallocates toward the audiences that convert, rather than delivering clicks and handing performance back to you. On pricing, Linkby asks you to set a fixed cost per click and hope it clears, while Wellput runs on dynamic CPC, where the rate follows results. Flight tests wide for a launch or a moment, and Recurring runs an ongoing program from Discovery into Optimized.
| Linkby | Wellput | |
|---|---|---|
| Format | Editorial-style articles on news and lifestyle sites | Native sponsorships inside newsletters |
| Model | Self-serve, you brief and pick publishers | Managed service, planned and run for you |
| Pricing | A fixed cost per click you set, capped by budget | Dynamic CPC that adjusts to performance |
| Optimization | None; delivers clicks to your spec, performance is on you | Managed loop that reallocates toward what converts |
| Audiences | Readers of premium news and lifestyle publishers | Subscribers of premium and niche newsletters |
| Best for | Top-of-funnel press coverage, often D2C | Managed newsletter campaigns priced on results |
Who each is for
Choose Linkby if
You want editorial coverage on news and lifestyle sites for awareness, priced on clicks, and you are happy to set the terms and handle performance yourself.
Choose Wellput if
You want newsletter sponsorships that are run and optimized for you, with a rate that follows performance instead of a number you set up front.