The Final Week Before Brand Planning and Newsletter Inventory Goes Dark for the Holidays
How publishers can turn unsold inventory into proof of performance, and how marketers can still find high-impact newsletter placements before the holidays.
It’s the final week before most brands hit pause on planning and lock in their Q4 campaigns. If you’re in the newsletter world, publisher or marketer, this is your last real window to make something happen before everyone goes dark.
For Newsletter Publishers
Still have unsold inventory? Don’t let it expire. There’s still time to turn it into revenue and attract new sponsors:
Find which affiliate or CPC platform your target brands use — Wellput.io, Impact, Rakuten Advertising, Everflow, Awin, etc.
Join their affiliate program.
Run a quick test campaign.
If your readers click and buy, that’s gold. It proves your audience drives purchases — the exact proof marketers want to see when planning Q1 budgets.
In short: show them performance now, and you won’t be chasing sponsors in January. They’ll be chasing you.
For Marketers
If you’re still trying to squeeze in last-minute campaigns before the holidays, you’re not alone. Inventory is tight, but not gone.
Wellput helps you find available sponsorship inventory across premium newsletters. We’re still seeing publishers making Q4 reservations, so there is inventory still open, performing, and ready for quick activation.
A few quick tips to make the most of this week:
Be decisive. The best newsletter spots are claimed within hours right now.
Lean on affiliate or CPC placements. They let you test audiences without lengthy contracts.
Prioritize newsletters with proven performance. Many publishers have performance data you can use to target high-intent readers fast.
Smart brands will lock in those final placements now and start January with proven newsletter relationships already in motion.
Our Take
This week is about speed and proof. The publisher who puts in the work and can show results, and the marketer who can move quickly, both win.
Wellput connects the two.
