The Hidden Lever Behind Every Successful Newsletter Campaign

Why the smartest brands focus as much on targeting and placement as they do on creative and messaging.

Most marketers obsess over creative and messaging, and they should. Those are what make readers stop scrolling and click.

But what happens before that click often comes down to two overlooked factors: where your sponsorships run and how efficiently they’re priced.

At Wellput, we see it every day. A brand can run the same creative, tell the same story, and see completely different results depending on which newsletters they appear in and at what CPC.

When we set up a new campaign, advertisers tell us who their target audience is and what types of content they want to sponsor. We match them with newsletters that fit those criteria, the right tone, topics, and readers. We then set CPC rates for each newsletter based on the relevance of the content and the degree to which the audience aligns with the advertiser’s target.

And because Wellput is fully transparent, advertisers can see every newsletter that reserves their campaign, preview their actual sponsorships as they appear, and track performance by individual publisher.

When you know exactly where your ads are running and what each placement is delivering, optimization stops being a guessing game.

The right audience match and CPC optimization can turn good creative into excellent performance, and great creative into scalable success.

Because performance isn’t just about what you say.
It’s about where you say it, what you paid to say it, and what you can see.

Our Take

The best creative in the world can’t overcome poor placement or inefficient pricing. Full transparency into where your ads run and what you pay turns newsletter sponsorships from guesswork into a repeatable performance channel.

Wellput makes that happen.
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