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Wellput makes buying and selling email newsletter sponsorships easy
Wellput makes buying and selling email newsletter sponsorships easy
Home
Who We Are
Advertisers
Newsletters
Referral Program
Newsletter Archive
Careers
Home
Who We Are
Advertisers
Newsletters
Referral Program
Newsletter Archive
Careers
Craig Swerdloff 4/9/25 Craig Swerdloff 4/9/25

Data-Driven Welcome Email Strategy for Newsletter Publishers

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Craig Swerdloff 4/2/25 Craig Swerdloff 4/2/25

How to Retain Newsletter Sponsors: Two Proven Strategies

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Craig Swerdloff 3/26/25 Craig Swerdloff 3/26/25

How to Use Newsletter Segments to Increase Sponsorship Revenue

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Craig Swerdloff 3/19/25 Craig Swerdloff 3/19/25

Building the Perfect Newsletter Funnel: A Guide for Publishers

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Craig Swerdloff 3/13/25 Craig Swerdloff 3/13/25

Newsletter Persona Strategy: Why Top Publishers Write for One Person

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Craig Swerdloff 3/6/25 Craig Swerdloff 3/6/25

The Newsletter Content Flywheel: How to Generate Endless Content Ideas

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Craig Swerdloff 2/25/25 Craig Swerdloff 2/25/25

How a Subscriber Survey Can Double Your Newsletter Sponsorship Revenue

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Craig Swerdloff 2/17/25 Craig Swerdloff 2/17/25

Use the 20% Rule to Find Ideal Newsletter Sponsors

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Craig Swerdloff 2/12/25 Craig Swerdloff 2/12/25

How to Increase Your Newsletter’s Open Rate

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Craig Swerdloff 2/6/25 Craig Swerdloff 2/6/25

Write sponsored content that ACTUALLY converts for your advertisers

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Craig Swerdloff 1/29/25 Craig Swerdloff 1/29/25

Stop tracking the wrong newsletter metrics 🚫

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The hidden math behind what makes a newsletter sponsorship successful
Craig Swerdloff 1/21/25 Craig Swerdloff 1/21/25

The hidden math behind what makes a newsletter sponsorship successful

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Charge more for your sponsorships (without losing deals) 
Craig Swerdloff 1/15/25 Craig Swerdloff 1/15/25

Charge more for your sponsorships (without losing deals) 

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Newsletter Publishers, What's Your Subscriber LTV?
Craig Swerdloff 1/9/25 Craig Swerdloff 1/9/25

Newsletter Publishers, What's Your Subscriber LTV?

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👀 Considering newsletter sponsorships? Read this first
Craig Swerdloff 12/20/24 Craig Swerdloff 12/20/24

👀 Considering newsletter sponsorships? Read this first

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💡 How this newsletter breaks all the rules (and still wins big)
Craig Swerdloff 12/11/24 Craig Swerdloff 12/11/24

💡 How this newsletter breaks all the rules (and still wins big)

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📊 Split testing secrets for newsletter sponsorships
Craig Swerdloff 12/4/24 Craig Swerdloff 12/4/24

📊 Split testing secrets for newsletter sponsorships

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💰 How to price newsletter sponsorships as your audience grows
Craig Swerdloff 11/27/24 Craig Swerdloff 11/27/24

💰 How to price newsletter sponsorships as your audience grows

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🏅 The top 3 newsletter sponsorship formats to use going into 2025
Craig Swerdloff 11/21/24 Craig Swerdloff 11/21/24

🏅 The top 3 newsletter sponsorship formats to use going into 2025

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📈 How and why to track your newsletter’s ROI for advertisers
Craig Swerdloff 11/14/24 Craig Swerdloff 11/14/24

📈 How and why to track your newsletter’s ROI for advertisers

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