Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 The Underrated Power of Focused Attention in Newsletters Read More Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 Why Permission-Based Newsletter Advertising Drives Better Engagement Read More Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 Why Newsletter Open Rates Don’t Matter as Much as Advertisers Think Read More Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 What Is a Good Newsletter CTR? How to Improve Sponsorship Click-Through Rates Read More Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 Google Offerwall: What Publishers Need to Know About Google’s New Monetization Tool Read More Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 How to Align Your Brand with Newsletter Sponsorships for Better Results Read More Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 How AI Search Is Reshaping Digital Advertising and Publisher Revenue Read More Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 What Makes Newsletter Audiences Click? Insights for Newsletter Advertisers Read More Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 The Calm in the Content Storm Read More Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 Building Long-Term Sponsor Relationships: Strategies for Retention and Upselling Read More Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Why Newsletter Readers Trust Brands That Support Their Content Read More Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Your Ad Doesn’t Need to Go Viral. It Needs to Go Deeper. Read More Craig Swerdloff 6/19/25 Craig Swerdloff 6/19/25 How will readers find you when AI replaces search? Read More Craig Swerdloff 6/19/25 Craig Swerdloff 6/19/25 Why most newsletter tests fail (and how to avoid it) Read More Craig Swerdloff 6/12/25 Craig Swerdloff 6/12/25 Attracting High-Quality Sponsors: What Sponsors Look for in Newsletters Read More Craig Swerdloff 6/12/25 Craig Swerdloff 6/12/25 Your Brand Message Shouldn’t Expire in 24 Hours Read More Craig Swerdloff 6/5/25 Craig Swerdloff 6/5/25 AI Is Reshaping Digital Advertising. Here’s What That Means for Newsletter Sponsorships Read More Craig Swerdloff 6/5/25 Craig Swerdloff 6/5/25 Google Ads Are Getting Pricier. Time to Look Elsewhere. Read More Craig Swerdloff 5/30/25 Craig Swerdloff 5/30/25 How to Customize Your Onboarding Strategy for “Recommended Subscribers” Read More Craig Swerdloff 5/30/25 Craig Swerdloff 5/30/25 The Sponsorship Strategy that Unlocks Premium Rates Read More Newer Posts Older Posts
Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 The Underrated Power of Focused Attention in Newsletters Read More
Craig Swerdloff 7/31/25 Craig Swerdloff 7/31/25 Why Permission-Based Newsletter Advertising Drives Better Engagement Read More
Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 Why Newsletter Open Rates Don’t Matter as Much as Advertisers Think Read More
Craig Swerdloff 7/24/25 Craig Swerdloff 7/24/25 What Is a Good Newsletter CTR? How to Improve Sponsorship Click-Through Rates Read More
Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 Google Offerwall: What Publishers Need to Know About Google’s New Monetization Tool Read More
Craig Swerdloff 7/17/25 Craig Swerdloff 7/17/25 How to Align Your Brand with Newsletter Sponsorships for Better Results Read More
Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 How AI Search Is Reshaping Digital Advertising and Publisher Revenue Read More
Craig Swerdloff 7/10/25 Craig Swerdloff 7/10/25 What Makes Newsletter Audiences Click? Insights for Newsletter Advertisers Read More
Craig Swerdloff 7/3/25 Craig Swerdloff 7/3/25 Building Long-Term Sponsor Relationships: Strategies for Retention and Upselling Read More
Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Why Newsletter Readers Trust Brands That Support Their Content Read More
Craig Swerdloff 6/26/25 Craig Swerdloff 6/26/25 Your Ad Doesn’t Need to Go Viral. It Needs to Go Deeper. Read More
Craig Swerdloff 6/19/25 Craig Swerdloff 6/19/25 How will readers find you when AI replaces search? Read More
Craig Swerdloff 6/19/25 Craig Swerdloff 6/19/25 Why most newsletter tests fail (and how to avoid it) Read More
Craig Swerdloff 6/12/25 Craig Swerdloff 6/12/25 Attracting High-Quality Sponsors: What Sponsors Look for in Newsletters Read More
Craig Swerdloff 6/12/25 Craig Swerdloff 6/12/25 Your Brand Message Shouldn’t Expire in 24 Hours Read More
Craig Swerdloff 6/5/25 Craig Swerdloff 6/5/25 AI Is Reshaping Digital Advertising. Here’s What That Means for Newsletter Sponsorships Read More
Craig Swerdloff 6/5/25 Craig Swerdloff 6/5/25 Google Ads Are Getting Pricier. Time to Look Elsewhere. Read More
Craig Swerdloff 5/30/25 Craig Swerdloff 5/30/25 How to Customize Your Onboarding Strategy for “Recommended Subscribers” Read More
Craig Swerdloff 5/30/25 Craig Swerdloff 5/30/25 The Sponsorship Strategy that Unlocks Premium Rates Read More
