Brand ROI calculator showing a six-month projection of conversion rates and ROAS as Wellput's full-funnel signal layer concentrates spend onto viable newsletters identified after one or two sponsorships each.
Campaign inputs
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Expected testing-phase conversion rate
Month 1 baseline before Wellput's signal layer concentrates spend on viable newsletters. Conservative through aggressive lets you bound your own expectation.
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Model assumptions based on Wellput campaign history
clicks
Why month 1 looks different from month 6: The average newsletter sponsorship only generates 100–200 clicks — too thin for bottom-funnel statistical confidence. Wellput uses upper-funnel engagement signals (typically at a 5–10% rate) to predict newsletter viability after just one or two sponsorships in a newsletter. Newsletters under ~2% engagement get rejected immediately; winners get re-bought with optimized CPCs. By month 5–6, ~75% of spend lands on newsletters we've already proven for this specific brand.
Volume note:
Unit economics check:
6-month projection — base scenario
Total spend
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Total conversions
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Total revenue
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Blended ROAS
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Unique newsletters tested (6mo)
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Total distinct publishers evaluated
Viable newsletters identified
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Monthly ROAS by scenario
Conservative
Base
Aggressive
Break-even (1.0x)
Monthly breakdown — base scenario
| Month | Discovery/Optimized | Sponsorships | Blended CVR | Conversions | Revenue | ROAS |
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