For Brands

See what a newsletter test could return for your brand.

Model a six month Wellput campaign and see how ROAS builds as spend concentrates on the newsletters that convert for your brand.

Brand ROI calculator showing a six month projection of conversion rates and ROAS as Wellput's signal layer concentrates spend on the newsletters that prove viable after one or two sponsorships each.

Campaign inputs

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Expected testing conversion rate

Month 1 baseline, before Wellput's signal layer concentrates spend on the newsletters that convert. Conservative through aggressive lets you bound your own expectation.

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Model assumptions based on Wellput campaign history

clicks
Why month 1 looks different from month 6: The average newsletter sponsorship only generates 150 clicks. With a base conversion rate of 1%, that's about 1.5 conversions, too thin to evaluate a newsletter against your CPA or ROAS goal with statistical confidence. Wellput uses landing page engagement signals (CTA clicks, page views, time on site, etc), to begin optimizing sooner. Over time, budget shifts from Discovery to Optimized spend with viable newsletters, designed to hit your goal.
Volume note:

Six month projection, base scenario

Total spend

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Total conversions

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Total revenue

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Blended ROAS

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Unique newsletters tested (6 months)

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Total distinct publishers evaluated

Viable newsletters identified

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Monthly ROAS by scenario

Conservative Base Aggressive Break even (1.0x)
Monthly ROAS by scenario.

Monthly breakdown, base scenario

MonthDiscovery / OptimizedSponsorshipsBlended CVRConversionsRevenueROAS

Let's find the premium audiences that convert for your brand.

Share your landing pages, performance goals, target audience, and past and current sponsorships. We will put together a proposal with examples of premium and niche audiences that fit.

Get a proposal How Wellput works